WHY IS CRM IMPORTANT?
When your data is organized and managed by a CRM platform, you have a better understanding of your customers. Many activities (both behind-the-scenes and direct interactions) can be digitized and automated, which helps you target your marketing efforts, speed sales processes, and deliver more efficient customer service.
HOW DOES A CRM WORK?
A central database forms the foundation of most CRM software. This includes enterprise-wide information on all consumers, such as contact data, transaction histories and service records. Having this information in a single location eliminates departmental boundaries and the hoarding of data and enables easier access and faster collaboration between your businesses various divisions.
Basic Guide To How CRM’s Work