works with your organic posts via boosted posts
Unlike Google search, where you have to run your SEO and PPC efforts separately, on Facebook you can take an already posted organic piece and put just a few dollars behind it to promote it.
IT guarantees views
Facebook page is a great way to boost your online presence and engage with customers. However, it’s not something that just shows up in their News Feed. Facebook ads are placed right in front of users you choose so you know your audience is seeing information about your business.
It increases website traffic
Website Visitors ads are meant to get people to a specific page on your website. You can get existing customers to learn about a new product, get new customers to better understand an existing product, showcase your expertise on a topic to build trust, and drive conversions.